GHLV is using Sildenafil same as Pfizer - difference is delivery method. Do you know whether other big pharmas can also have rights to use Sildenafil in their ED drugs? If not GHLV is in very good shape in one-on-one with Pfizer. The delivery method/drug X-Excite working 173% faster than normal Viagra (Sildenafil) delivery. This makes GHLV an attractive take over candidate by Pfizer otherwise GHLV will gobble up Pfizer's market share. If other pharmas also can use Sildenafil, GHLV will also get market share from them. Also could be a takeover target with multiple offers. So it cuts both ways.
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