Madison Ave. Media, Inc. Announces Major Management Changes andProduct Additions
Apr 14, 2011 07:00:35 (ET)
BOCA RATON, FL, Apr 14, 2011 (MARKETWIRE via COMTEX) -- Madison Ave. Media, Inc. (KHZM, Trade ) set new standards in the Digital Media Industry today through the appointment of two highly respected leaders to reshape, enhance and guide the company's digital products, services and operations. Kevin Taylor will direct Campaign Strategy as the new Executive Vice President while Melissa Reif will oversee Operations as the Vice President for the Digital Division.
Mr. Taylor has guided emerging technology companies in permission based marketing, identity theft protection, healthcare, CRM and the insurance carrier sector. He served as Director of Operations for Naviant Inc., a permission-based web-marketing leader, prior to its acquisition by Equifax.
As Director of Business Development for identity theft protection leader Verid, Inc., Mr. Taylor provided CRM, technology integration and procurement services for a host of Fortune 500 companies before being tapped as VP of Operations for Health Benefits Direct Corporation. Mr. Taylor directs the emerging technology sector for Madison Ave. Media.
Ms. Reif specializes in data management, operations and technology, transforming multiple start-up ventures into scalable organizations. At eDirect, with her team of programmers, she designed and implemented automated data system engineering, managed data procurement, reporting, management and the coordination of in-house and customer databases including query processing and customer order fulfillment.
Following eDirect, Ms. Reif cofounded I-net Values where she managed the company's online marketing initiatives and email delivery platform. Her work in email and phone appending, ECOA and NCOA services created an opt-in customer network of over 55 million subscribers, generating over $1M in online sales. Prior to her role with Madison Ave. Media, Ms. Reif oversaw online initiatives, technology and implementation for Health Benefits Direct Corporation. She defines the operational structure and oversees its implementation for Madison Ave. Media's Digital Division.
Joining forces with Madison Ave. Media EVP - Marketing, Tim Ransom, the team has already created a host of new products and services. "The addition of Kevin and Melissa," Ransom commented, "has moved Madison Ave. Media into a new industry category, all under one roof. Leading the industry is what we are all about," Ransom continued, "and we can now claim that space thanks to these new powerful executives and our host of new products and services."
buzzdetector(TM) -- Social Media targeted messaging that instantly scans the web to identify the social buzz on a client's brand, then respond with client messages or promotions. campaignexpress(TM) -- Managed email and mobile campaign delivery to better reach client customers faster, cheaper, and in the palm of their hand.
videomercial(TM) -- Online video advertising that guarantees that client brands will be seen, and can be restricted to geo-targeted viewing. provision(TM) -- In-store, 3 dimension client product and campaign delivery that commands customer attention, drives impulse purchases, alerts customers to specials and converts shoppers to buyers. leads2close(TM) -- With lead generation, getting our clients in front of the right eyes delivers qualified traffic for their business. thedigitalmediadepartment(TM) -- Client Advertising and Media Agencies can white label our mobile, email and social media marketing services under their own brand name. brandbooster(TM) -- We introduce our client's brand to large and established organizations, networks, affiliates and affinity groups to grow the brand quickly. msaexpress(TM) -- Market by market digital media buying in 360+ Market Survey Areas, targeted locally, regionally or nationally -- including 1, 5, or 10 mile geo-radius for store fronts.
"This mix of products and services," Ransom concluded, "is setting the standard for digital media's new role as the lead media for product branding and sales."
About Madison Ave. Media Madison Ave. Media, Inc., is an advanced digital media company that provides products and services that connect traditional media with digital and organic media exposure opportunities. Our integration of branding, marketing and communications into the ever changing digital media space includes extensive data base aggregation and targeting, forward looking mobile messaging capabilities, highly deliverable E-mail service solutions, evolving digital media technologies including Social Media and Search Engine Marketing plus business intelligence analysis systems that keep client promotional objectives on target and on budget.
Caution Concerning Forward Looking Statements This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Madison Ave. Media's ability to improve their services, create new business models and content-owner opportunities, integration plans, the expected timing for the closing of the acquisition and the plans to operate Firefly independently. These statements are based on the current expectations or beliefs of management of Madison Avenue Media, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive regulatory approval for the acquisition, (3) failure to compete successfully in this highly competitive and rapidly changing marketplace, (4) failure to retain key employees, (5) other factors affecting the operation of the respective businesses of Madison Ave. Media. More detailed information about these factors may be found in filings by Madison Ave. Media, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Madison Ave. Media is under no obligation to, and expressly disclaims any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise.
For additional information on Madison Ave. Media, Inc., please go to
www.madisonavemedia.com
contact
Frank Bradley
561-549-3133
fbradley@madisonavemedia.com
