Just found this stock. Very interesting concept. Wish I would have seen the IPO today. This could be hot for awhile. Basically, it appears you join the website and they have cars in certain "Zip" cities and Campuses. You just reserve the car online and use your membership card to unlock and start the car. It works on a yearly payment concept. This has potential to be huge because from personal experience, dealing with rental companies sucks! Worth watching, because it has that "it" factor IMO. Check the website.
Zipcar is the leading car sharing network with over 560,000 members, known as Zipsters. It currently has over 8,000 cars located in 14 major metro areas and 230 college campuses. Zipsters pay an annual fee of $60 per year, and can reserve the car of their choice through the reservation system, which is available by phone, Internet, and wireless mobile devices.
They have already signed up with UT at Austin and many other Universities.
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