Craig, I agree with the thrust of your post, in that achievement of the milestone is of uppermost importance. Accepting that as a given, the date of its release as a PR can be considered in its own right. If we can marry the two considerations so as to maximize the affect the PR will have on s/p, why not? There is nothing which is really mutually exclusive about these two factors. The reality of the accomplishment, combined with an optimal date of PR release gives us the best of both worlds. Sure, we'll gather attention and people will buy the stock regardless of the release date, but, again, why not maximize the s/p result of the PR release? Couldn't hurt... jmo
hitimer - Rob