Bebida Beverage Company (BBDA)

[OlafKjelldsen]

Still no sign of the self proclaimed leader of the relaxation beverage industry.

I'm sure Brian Weber could find some way to spin this into a claim of "increased market share as Bebevco's competitors fade."

In reality, it's a very important observation: In a store with valuable and limited shelf space, they've made a decision that there's not enough demand for relaxation beverages to justify carrying two different brands and can only afford to stock the best-known and best-selling brand.

What this really means is that a bottom-feeder in the category, which is what Bebevco truly is with it's almost totally unknown and unavailable Koma Unwind product, has basically zero chance of getting on the shelves in a situation such as the one at your 7-11, which is a nationally known convenience store chain. The buyers for 7-11 are not going to cast off a better known product that's a poor seller in favor of a totally unknown one, imagining that it will sell better.

Seems like the majority of consumers may also be having trouble finding a "need to fall asleep at the wheel".