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Research and Markets: Top 10 Wireless Services and Applications Issues for US Market in 2005
Friday April 29, 10:30 am ET


DUBLIN, Ireland, April 29 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c16632 ) has announced the addition of Top 10 U.S. Wireless Services Issues in 2005 to their offering.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

This study identifies the top 10 wireless services and applications issues for the U.S. market in 2005, which promises to be a year of challenges and opportunities for the wireless and IT industries. These top 10 issues (in alphabetical order) are broadband, the Cingular - AT&T Wireless merger, content management ecosystems, enterprise-friendly application development environments, integration of wireless and wireline services, location-based services, MMS interoperability, MVNOs, security, and video programming and delivery.

'2005 promises to be a year of even more rapid evolution and change than 2004,' notes Scott Ellison, program director, Wireless and Mobile Communications. '3G wireless broadband creates whole new market opportunities and challenges, while the market entry of highly differentiated MVNOs like ESPN could fundamentally alter the wireless services landscape,' he added.

2004 saw the wireless industry continue to boom: More than 18 million additional subscribers were added, data ARPU reached 5-8% of total service provider ARPU, and the sheer amount of content continued to explode. Sprint and Cingular committed to 3G deployments, and Verizon Wireless will finish the year with over one-third of its nationwide EV-DO network commercially launched. AT&T Wireless exited the market by selling itself to Cingular for $47 billion, after nearly 20 years of McCaw Cellular/AT&T Wireless being one of the most pioneering and visionary wireless providers; its long run ended on the ignoble note of operationally imploding, with years' worth of under- investment in its network and customer service finally catching it in the vise-grip of market competition and wireless local number portability. But 2004 draws to a close with the extraordinary announcement by QUALCOMM that it has bought nationwide TV licenses to send TV programming directly to cell phones by year-end 2006, and with the planned market entry of ESPN as the first content-focused and gender-targeted wireless service provider. These developments form the backdrop to the top issues that IDC predicts will face the U.S. wireless services market in 2005.



For more information visit
http://www.researchandmarkets.com/reports/c16632

Laura Wood
Senior Manager
Research and Markets
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Source: Research and Markets