NeoMedia Technologies, Inc (NEOM)

[lesnshawn]

walden, I saw that but the reason I thought along those lines is because if they already have the infrastructure to manage the "supply side" of the barcode scenario, it would seem to me to make sense to leverage that infrastructure and database/server expertise.

Remember, that's pretty much the main use for barcodes now...supply side management. What's going to be used to manage the next use for the barcode? As we all were wondering, how is NeoMedia going to tackle the anticipated intense ramp-up of necessary servers and their management? That's a lot of equipment, infrastructure and expertise necessary to accomplish what they want to accomplish and expect it to run smoothly from day one. I think they'll need help there in a big way. I haven't seen too many employment opportunites for those areas on their website. Somebody's gotta manage it.

What's going to be the next use for the barcode? Internet navigation.

Data's data to them. They don't care.