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Blackberry Bleach Slapped!

And Android doesn't do all that great...

Clorox drops BlackBerry for iPhone, Android at work
updated 02:55 pm EDT, Thu April 7, 2011

Clorox shows shift from BlackBerry to iPhone in IT

Clorox in a speech at the SNW conference revealed that the company has almost entirely dropped the BlackBerry as a company phone for work. The bleach maker scrapped RIM to let users choose between Android, iPhone, or Windows Phone 7 devices. Apple was the winner as about 92 percent of staff chose an iPhone where six percent were Android and two percent were Windows Phone 7.
A handful of iPads were also in testing, although Computerworld noted that there hadn't yet been a staffer who was willing to give up a notebook for Apple's tablet.

CIO Ralph Loura said security wasn't an issue on any of the chosen platforms since the data workers needed was in the cloud. He still had to be aware of risks, but it was important to push the actual end user experience "to the edge" to keep staff happy. As little as a year earlier, when Loura took the position, Clorox still embodied the stereotypically conservative workplace with BlackBerrys for phones and aging Windows 2000 desktops.

"Employee satisfaction with the IT team was not great," he said.

The move is one of a series of deployments that have contributed to RIM's declining market share. It was once the default choice for business smartphones due to the lighter security elsewhere but has seen some of its advantages evaporate as Apple and Google began implementing secure content. Their much wider ranges of apps and better web browsers have usually been enough to overcome outstanding gripes, such as the lack of end-to-end encryption.

Among the projects driving demand for alternate platforms has been a JPMorgan trial along with rapid adoption of iOS devices by Fortune 100 companies. [image via Roadside Pictures]





Read more: http://www.electronista.com/articles/11/04/07/clorox.shows.shift.from.blackberry.to.iphone.in.it/#ixzz1IsPKc000