NeoMedia Technologies, Inc (NEOM)

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Cut and Paste's: A SMART SHELF at Metro Group Future Store’s Essen warehouse. Future Store uses RFID at shelf level for most products, letting the company record movement of product for real-time inventory, anti-theft portals, and portable self-scanning.
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I believe that everyone will look at transactions in their operations differently,” said OCI’s Mr. O’Connell. “You’ll be able to use the tag as an inventory tracker, reconciliation/quality tool, and volumetrics tool. The clock stamp with every case or pallet scanned gives you a really good time- and productivity-tracking system that can be used to develop new and more accurate work and process standards within your operation, and externally for delivery and shipment lead times.”


RFID Future Store
“We’ve has been involved with RFID since 1998 and are piloting projects with Procter and Gamble and Germany’s Metro Future Store,” said SAP’s Mr. Domski. The Future Store (www.future-store.org) is a visionary project that showcases RFID used at shelf level for most products. The Rheinberg store features a smart shelf that records movement of product for real-time inventory, anti-theft portals, and portable self-scanning. The store’s source warehouse in Essen monitors inventory via RFID in order to more accurately and quickly replenish its stock.

Mr. Domski noted that RFID’s impact will proceed from the explosion of information available. “Companies are looking at it in terms of high-level consumer response. Once people learn how to leverage this information, they’ll use it to fine-tune promotion planning, and enable an adaptive supply chain for further visibility and more responsive replenishment.
“The big question on everyone’s lips, is what is the business case? Our challenge is to work with our customers to identify new workflow enabled by RFID. For example, if an incoming pallet [equipped with an active tag and temperature sensor] moves out of temperature parameters, it can notify the system.” noted i2’s Mr. Parthasarathi.

In the long view, after the blood, sweat, and tears of working through the issues pioneering deployments, RFID is one more, very powerful tool for supply chain automation,” concluded OCI’s Mr. O’Connell. “It’s not a panacea, and it will take a few years to outgrow the hype.”



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http://www.scs-mag.com/index.php?option=com_content&task=view&id=490&Itemid=87