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Tuesday, April 05, 2011 1:29:56 PM
According to a variety of studies, DRTV has proven it can create overnight sensations and tremendous demand for products and services. Both short-form and long-form DRTV advertising provides companies with immediate information and metrics about the effectiveness of their marketing spend. DRTV also has a multiplier effect on retail, Internet and other distribution channels. "The direct response television industry is a tremendous marketing strategy with revenues projected to be at $3 billion in 2010. It's not uncommon for companies to generate more than 100,000 orders in less than a month," adds Greene. "AccuBrite's assembly line can produce and deliver over 1 million of our FreeInk4Life™ refill kits per month, as it states on our website, so we're well-prepared."
Good times ahead...
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