Wearable Health Solutions Inc (WHSI)

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YesDTC and Medical Alarm Concepts Create Joint Marketing Venture -- YesDTC Acquires 6.0% Stake in Company


http://biz.yahoo.com/pz/110405/217914.html?.v=1


SAN FRANCISCO, April 5, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD - News) and Medical Alarm Concepts Holding, Inc. (OTCBB:MDHI - News), the manufacturer of the MediPendant(TM), the first fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, today announced the formation of a new joint marketing venture to market and sell the MediPendant personal alarm device. Under the terms of the agreement, the two companies will pool their resources to operate the venture, thereby splitting revenues, costs and profits on an equal 50% / 50% basis. Additionally, YesDTC has acquired approximately 21.5 million shares of Medical Alarm Holdings, Inc. as part of the agreement.
"The last rounds of test results for the MediPendant program were nothing short of spectacular," commented Joseph Noel, CEO of YesDTC. "With a modest $33,500 media budget, revenues as determined over the likely life of the contracts that were gained will likely top $164,000, based on average contract terms. We could also immediately monetize these new customers, via a customer factoring arrangement that is already in place, and generate immediate cash in the amount of nearly 250% of what we spent on media to acquire these customers." He continued, "These days, direct response television marketing programs that produce numbers in the mid-200%-range are consider a big success. As we increase our media spending, we believe the MediPendant program can be a significant generator of profits for both companies and their investors. We could not be more pleased with the MediPendant program as we prepare for re-launch."
The MediPendant(TM) personal medical alarm solution offers customers significant advantages as the only monitored personal medical alarm on the market today that allows full speak and listen capabilities directly through the pendant. Two new versions of the product are currently in the testing phase and are expected to be unveiled over the coming weeks. The personal medical alarm industry is estimated to generate tens of millions of dollars per month in sales.