NeoMedia Technologies, Inc (NEOM)

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12snap Appoints Global Agency Figure as UK MD
Submitted by on Thu, 08 May 2003 21:38

www.160characters.org/news.php?action=view&nid=198
UK: Martin Copus has been appointed as Managing Director of 12snap's UK business. Corpus has held both national and international key roles with global ad agency Leo Burnett, including Managing Director in Singapore and Senior Vice President at Burnett's global headquarter in Chicago.

His responsibilities spanned agency management, business development and account service for key multinational clients such as McDonald's, PepsiCo, Kelloggs, Nike, Nestlé, Procter & Gamble and Marlboro.

After Burnett, Martin expanded his experience base into enabling technology businesses, first by consulting with dot.com start-ups on their launch marketing via his consultancy Copus & Co (which he sold to diversified marketing services group Huntsworth PLC in 2000), and more recently with in-tunnel media provider MotionPoster PLC.

Martin Copus, MD of 12snap UK, commented: "What really excites me about this new mobile medium is that it represents the holy grail that marketers - especially those with youth brands - have been looking for: accountable one-to-one interaction with the elusive youth market, and in real time. So the opportunity to work with the one international mobile marketing agency was just too good to pass up."

Michael Birkel, CEO of 12snap, added: "This is a really great step forward for 12snap and a significant development for the mobile marketing sector. With Martin's broad experience both in marketing services and on an international level, 12snap is well equipped to accelerate its future growth.Martin is an incredible asset to the 12snap Group Management Team. We will benefit significantly by his industry knowledge and contact network."