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Friday, March 25, 2011 1:34:51 PM
I know the supplement market very well. Just by looking at MP's FB page, you can see that people love the product and the image. The fact of the matter is that 99% of supplements are the same. MP is not doing anything different, other than aggressive marketing and branding. That is where their value comes into play. People feel that in purchasing MP products, they are buying into a brand/lifestyle. It's brilliant if you ask me.
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