That is the market value. And it's in line with the trend over the last couple years now unless you're looking at a different chart than we are? If the market value of it was worth more than people would be paying more and selling for more.
The bottom line is the product is not in the right places for the consumer to purchase it at a rate that overcomes our bottom line now, regardless if it's the best product in the world or not. The product is still just to hard to get for the common consumer, even if he were aware of the product.
For example: it's listed all over the place in CA on the store locater. Call or drive to any one of them...all you will do is waste your gas and see a lot of nice scenery on the way. I've yet to find one that actually carries the product.
Therefore with such lack of location to purchase from locally for most consumers, you have to have a motivated buyer who wants to go through the trouble to order online and pay shipping costs to boot...which is fine for a motivated buyer, i.e. an investor.
However, to the normal lazy and shifting consumer, even if they are a tree hugging, global warming, chemocydalphobiactics (not a real word), the next best things are on the shelf right in front of them. Sprouts, Trader Joes, Whole Foods, just to name a few near me, they have whole isles full of green earth saving cleaners, laundry detergents, shampoos, etc...and they work fine and well. So with all that what's the motivation to buy online?
So enough talk about possible NA's and sour market values. The market has the price right and the market will adjust accordingly when the product gets into the hands of the consumers and gets out of the shadows of "maybe one day it will be," where it's been for the last 4+ years.
Yes, Ive been here and invested that long. Though I am not at a loss yet from price levels that long ago, I'm certainly not comfortable with the rising debt and dilution in exchange for limited and lack of access to our product to those who would consume it.
MIJ
