I decided to see what the potential Hispanic/Latino market size Holigan has in Dallas, Houston, and Salt Lake City for Pompis.
2008 Census City of Dallas: Population: 1,279,910 Total 43.1% Hispanic/Latino __________ 551,641 Total His/Lat 26.6% under the age of 18, 11.8% from 18 to 24, 35.3% from 25 to 44,
2010 Census Houston : Population: 1,953,631 Total 43.8% Hispanic/Latino __________ 855,690 Total His/Lat 27.5 percent under the age of 18, 11.2 percent from 18 to 24, 33.8 percent from 25 to 44,
2010 Census Salt Lake City: Population: 1,333,914 Total 22.33%Hispanci/Latino __________ 297,862 Total His/Lat 23.6% under 18, 15.2% from 18 to 24, 33.4% from 25 to 44
All 3 cities:1,705,193 Total His/Lat
Est: 50% are in the Pompis Energy Drink target age range:16-30
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