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Wednesday, April 20, 2005 1:36:09 PM
Wednesday April 20, 12:32 pm ET
- Rohde & Schwarz's NV7000 Transmitter Supports FLO Technology Bringing Compelling, Real-Time Multi-Media One Step Closer to Mobile Phone Customers
http://biz.yahoo.com/prnews/050420/nyw156.html?.v=7
LAS VEGAS, April 20 /PRNewswire/ -- National Association of Broadcasters, (NAB) Booth C2633 -- Rohde & Schwarz, maker of the NV7000 transmitter, announces its support for QUALCOMM's FLO technology which enables the multicasting of a wide selection of program choices and high-quality live streaming video and audio to consumers' mobile phones.
Rohde & Schwarz's flagship product, the NV7000, will support the superior FLO technology bringing multimedia to wireless users. The equipment has a compact footprint. Two complete exciters, including the associated automatic switchover unit, can be accommodated in a 19" main frame. The NV7000's exciters are software programs that are designed to allow easy one-step upgrades of the FLO technology-based product. In addition, the unit is liquid cooled, which allows for unique placement and flexible site selection, and has its own power supply ensuring full redundancy.
"Supporting new innovative technologies such as FLO technology is essential to our business," says John Pannucci, President & COO, Rohde & Schwarz, Inc. "We found FLO technology to work seamlessly with our transmitters and know that the end result will be a positive experience for mobile users."
The FLO technology was designed specifically for a mobile multimedia environment and exhibits performance characteristics suited ideally for use on cellular handsets. It uses the latest advances in coding and interleaving to achieve the highest-quality reception at all times, both for real-time content streaming and other data services. FLO technology will ensure robust mobile performance and high capacity without compromising power consumption. The technology also reduces the network cost of delivering multimedia content by dramatically decreasing the number of transmitters needed to be deployed. In addition, FLO technology-based multimedia multicasting will complement wireless operators' cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.
Rohde & Schwarz
The Rohde & Schwarz group of companies with headquarters in Munich develops, produces and markets communications, IT and T&M equipment and systems with emphasis on mobile radio, broadcasting, general-purpose and RF test equipment, radiomonitoring and radiolocation, radiocommunications and communication security. Rohde & Schwarz has subsidiaries and representatives in over 70 countries. In fiscal year 2003/04, the group with its 6150 employees achieved revenue in excess of $1 billion. Visit us at http://www.rohde-schwarz.com/USA
All press releases are available on Internet at http://www.press.rohde-schwarz.com .
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Source: Rohde & Schwarz
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