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Pondering Primate: Google Has Killer App For Mobile
Maybe Google is listening to me. Great job guys.

I suggested this idea a while ago and said it would be a http://theponderingprimate.blogspot.com/2005/03/y-b-yelwpg.html

THIS WILL BE A KILLER APP FOR MOBILE.

It will be the equivalent to having a Yellow Pages directory wherever you are, and being able to access it via SMS. Huge.

Once this becomes a true consumer desire (and it will), advertisers will flock to it. This is how the search engine space got started. Find an app that consumers will use daily, and let advertisers back it.

I'm seeing ANOTHER killer app that Microsoft will miss out on.

From Guardian.co Google to go local with Yell .
http://www.guardian.co.uk/business/story/0,3604,1463692,00.html

Yell, owner of Yellow Pages, yesterday signed a deal with Google that will allow internet users in Britain to use the search engine to find local products and services

If service providers could determine where you are based on a GPS signal, one big variable is eliminated. You wouldn't have to type in your zipcode, city, or address. A big plus. Just type in "Starbucks" and your SP will locate the nearest one for you .

Yell is supplying 2m business addresses from Yell.com, its internet service, for the new Google Local service. Information will also be available on Google's mobile phone service

What is the problem with local search? Not every small store has their own website, or is listed in the web database. Second, I don't want to go a website I want specific info.

What I want is access to A Yellow Pages thru my cell phone.

Because not every small merchant has a website, and the ones that do don't spend money on advertising through a search engine, there's no way your local search will be good.

This is a service EVERY small business will advertise with. The advertising dollars that come will be enormous. Remember, createan app consumers want, then advertising dollars will follow.

There are really three things you are looking for with local search. The store/restaurant, location of the store in relation to where you are right now, and probably the phone number.

So local search will only be the "killer app" when access to this info is available. Google just created it.

NEXT STEP GOOGLE, incorporate a GPS feature into this and you will OWN LOCAL SEARCH.