Meet Group Inc (MEET)

[Chance To See]

gistheman, Charles, fourkids, thanks for your responses.

It seemed that there was so much of interest in there that it was worth doing.

1. RETENTION AND ENGAGEMENT.

This is another quote from Abbott from the presentation:

As I mentioned previously, the challenge for us now, really focused on, is site retention and engagement. So we were initially very focused on things such as viral co-efficients and how we could most efficiently drive people to our site, get them to sign up. Now a lot of the metrics we’re looking at on a day-to-day basis is how do we go about getting them to return to the site more frequently. A lot of that will be driven by our game strategy, so we’re now going to be bringing very interesting and very compelling and very culturally relevant game content to our audience, which they haven’t had in the past.

Here’s an interesting article called “Why Retention Should Be Your Top Priority in Social Media Marketing.” It defines the viral coefficients Abbott mentions, and after reading it, I’m glad to see that QPSA is now putting its attention on retention and engagement. In fact, it seems that even if monetization were a bit slow, it will be very encouraging (maybe necessary) to see retention rates increase.

http://mashable.com/2010/04/23/virality-retention/

“The viral growth rate, or “K-factor,” is the accepted way to measure the virality of a product. It’s computed by multiplying the percentage of current users who invite other people (X), the average number of people who are invited per user (Y), and the percentage of invited people who accept an invitation (Z).”

“Just because something becomes viral does not mean it will stay viral for long. Even if a situation arose where all the stars of virality are aligned — all of the users are inviting all of their friends, and all of their friends accept -– if there is no real retention, this phase will not last. The number of users will reach a saturation point, and then start to decline.”

2. RE-SELLER CONTRACTS.

This is something I said in my post:

I’m not sure, but he seems to be saying that they have signed other re-sellers besides Sony and Grupo Expansion: “We last year ran about five or six DSMs. These were essentially the DSMs that allowed us to win the contract with Sony and a number of other re-seller contracts that we’ve now signed."

The more I think about this, I think he just meant more contracts such as with the SEAT car company. That’s good in itself, of course. If Sony and Grupo Expansion get out there and sell DSM campaigns, two heavy-duty re-sellers would be enough, although I'm sure QPSA is working on more.