Winning Brands Corporation (WNBD)

[lbdave]

So if wnbd already has plenty of excess inventory on hand as you and ant state, an established usa distrubtion network and a reliable usa logistics/delivery network(both points as ant suggested in his answer to my inventory number question)...then the only remaining problem there can possibly be is that none of the usa big box retailers are impressed enough with the winning colours product sales potential yet...

If only it were that simplistic, but unfortunalety it's not. Having the ability to meet the supply needs of a large national retailer is only one of many obligations new vendors must meet qualifications on. We aren't talking about maw and paw stores, small retail chains, or even national franchise chains. We are talking about retailers listed in the top ten largest retailers in the world. We are talking about corporations that even plan their own expansion projects years in advance due to demographic requirements, and divisional coordination requirements from within. The chain of command within these large corporations is vast, and to get everyone on the same page can be tidious and time consuming, but it doesn't mean things aren't moving forward.

There is a tremendous amount of data, information, and requirements new vendors must supply and meet to even be considered for a national listing. These can range from financial data, current sales data, expected sales projections, insurance requirements, ability to supply upon demand, company management portfolio's, additional product pipelines, and the list goes on. Winning Brands has apparently met all these operational requirements, thus the reason to have made the short-list with a national retailer. Now it comes down to the decision of the retailer which vendor from the short-list has the ability to provide the best financial return for the shelf space. What are they willing to do to accomplish this, and do they have the ability to accomplish this?

So you see, it's not a simple business deal that's consumated on a golf course, or a deal struck between two business owners. There are many people and many divisions involved in such a simple decision. Shelf space is a precious commodity for these retailers, and they want the best return for their investment. Once a vendor and their product is approved, it then becomes much easier for additional or new products to be placed if they have established a good working relationship, because the decision from the retailer is simply based on a financial return vs. shelf space decision. All the new vendor requirements have been previously meet, hoops all jumped through, I's dotted and t's crossed. Winning Brands seems to have made great strides in becomming a serious contender for this prime shelf space. Winning Brands has gone from being a no-name to the worlds largest retailers to being invited to line-item reviews, and made it to the short-list for consideration for a national listing. Will they be accepted and awarded shelf space? That should be revealed in the near future for next quarter placement, but I like the odds that it will happen in the near future.