China Growth Stocks

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NIV - NIVS IntelliMedia Awarded AAA Credit Rating
NIVS Recognized in 2010 with Highest "AAA" Credit Rating by China Export & Credit Insurance Corp. (Sinosure) 03/09 03:30 AM


HUIZHOU, China, March 9, 2011 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc. (NIV:$2.56,00$-0.06,00-2.29%) , a comprehensive consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, today announced that it has been awarded the highest "AAA" credit rating by China Export & Credit Insurance Corp. ("Sinosure").

The credit risk rating assessment by Sinosure takes place on an annual basis and this is the 5th straight year NIVS has maintained the "AAA" grade, which is the highest level awarded. Sinosure is the largest and only state backed insurer in China whose main purpose is to facilitate international, import and export businesses in the areas that are encouraged by the PRC. In NIVS' case, it falls into the high-tech electronic export business category.

In the Guangdong province there are 188 companies that have been granted "AAA," "AA" and "A" ratings by Sinosure, and among which only NIVS and 14 others have been endowed the highest "AAA" credit rating. The credit rating reflects a company's solid legal status, business scale, credit history, and business prospect, and the "AAA" rating recognizes an enterprise's excellence in business operation, credit worthiness, and internal risk management.

"We are pleased to announce the continuation of Sinosure's 'AAA' rating for NIVS since 2006," commented Mr. Tianfu Li, Chairman and CEO of NIVS. "This entitlement is a strong recognition of NIVS' risk management and internal control. As we proceed with our planned expansion of our electronics business, in particular our growing mobile phone business in both domestic and overseas markets, we are confident that our comprehensive risk management and highest credit rating will further strengthen NIVS' market position and brand awareness, while enhance our competitive advantages. With our highly-disciplined internal controls and risk management system in China's electronics industry, we are confident we will maintain our 'AAA' rating in the years to come."
Sinosure is the only policy-oriented Chinese insurance company specializing in export credit insurance, and its rating system employs a combination of qualitative and quantitative analysis of an entity's macro environment, management team, internal controls, financial strength, suppliers and customers. Sinosure's export risk management rating aims to strengthen export enterprises' risk management, internal control process, and ultimately overall risk management. Sinosure's mission is to support national enterprises and hi-tech corporations with innovative technologies and products to develop overseas markets.

Sinosure was established in late 2001, shortly after the China's accession to the World Trade Organization. It was formed from the merger of the export credit insurance arm of the China Export and Import Bank with the People's Insurance Company of China. Since its founding, Sinosure has been supporting and promoting the export of hi-tech products, through a series of services including short-term and long-term export credit insurance, domestic trade credit insurance and guarantee, international debt collection, credit rating and financing facilities under credit insurance, to guarantee export trade of hi-tech corporations all-around and build an insurance chain covering various credit risks for hi-tech corporations.