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Tuesday, March 08, 2011 8:30:23 AM
I believe the cost to renew the trademark is less than $500. I read it somewhere a while back, but I forget the exact number.
At any rate, a company that spends $4000 a year on 'office supplies' (Source: Bebevco 2010 Annual Report) should probably not have a lot of trouble spending $500 to provide the most basic commerical protection for their flagship product.
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