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Monday, March 07, 2011 3:04:35 PM
I think it's important to look at the current situation from this perspective. All "emerging brands" will inevitably face a lot of competition and, if qualified, many obstacles in order to even set up a FOUNDATION (eg partnerships, scalability, direction, etc.) for success, let alone to become a "household name".
IMO, initial expectations (in terms of expansion rate and public awareness) were a little unrealistic and have remained that way for a lot of shareholders.
I am also of the opinion that CEO Eric is at least partially responsible for this hype. Between his perpetually optimistic tone in "for the mods" messages/blogs and specific comments made in the past that were sure to cause buying frenzies (infamous one being the Lowe's is "imminent" comment), he definitely plays a big role in the lack of patience that has developed over the course of the last months.
Consequently, I believe we are at a point where only (good) news or new buying interest via public awareness efforts can start a new uptrend. IOW, words aren't going to work this time, it's going to take ACTION.
It may not happen at our convenience (ie soon enough), but I believe that WNBD will eventually be a clear "winner". I've personally forgiven Eric for the aforementioned comments, as I'm convinced that he's an honest person and that such comments are/ were made out of being supremely-overly-hopefully-optimistically-confident, which can be as much of a curse as it is a blessing for a CEO...especially for a company at this stage, IMO.
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