All good points; I would like to see the business plan update too.
I haven't seen the 18 packs or bottles yet. I would prefer buying either to the 12 packs; especially the bottles. I haven't asked about it, so I don't know why. Maybe if I just ask my retailers they'll ask for, and carry it. I should ask in my supermarkets too. None carry it; only the liquor stores.
As for employees being unaware of the product being in their store, I posted about that months ago. Unless you're dealing with the owner or managers, thinking that most part time employees know everything merchandised in their store, is just silly.
As is the case with most small businesses, most liquor stores don't do enough training. Sales and product knowledge is very limited. In the circuit of stores I patronize, I know they conduct customer tastings and employee training because I've been there and speak with the owners, managers and employees. They know the kind of beers and wines I like. They may even approach me while I am shopping and mention what they just got in, or they just tried "X", and that they thought I would like to give it a try. I do it because I trust them not to steer me wrong. Then there are plenty of times I walk into a store and ask an employee a question and learn I found a walking, talking stump-of-tree.
That's also why I don't put a lot of stock in the results of random telephone surveys of liquor store employees, asking them if the know if Rheingold, one of the products they probably sell very little of, is actually in the store.
cargo_hauler Share Sunday, March 06, 2011 11:32:34 AM
Re: FUNMAN818 post# 57399 Post # of 57400
I keep buying and drinking Rheingold, because I like it. The flavor is a good commercial flavor, as I've stated before, like a blend of Miller and Budweiser. It's priced below the Miller and Budweiser premium price points in most places I have bought it, and yes, I've checked the Georgia distribution list, and found that most places on the list are carrying the Rheingold. I've also found that all employees in the establishments are not even aware they have it. Last time I bought a 12 pack, I placed it on the counter and asked the gentleman ringing me up if this brand was selling. He replied, I've never seen this before, didn't know we had it. I proceeded to tell him about it, and he said he was going to try it.
I'm an investor in DKAM again, and I'd really like to see a good 10Q report. Not as much in the Rheingold results reported for last quarter, but in the business plan update. Would like to see the reorders increasing and the rollout to continue. Also think Mexcor revenues need to be defined, as that part of the business should be a very important and increasing part of the business plan. I also hope the company can slow the outstanding shares increase with some time of new financing.
