The e-cig did not even start in the US until 2 years ago. The buying curve is at present geometric. Sales in US could grow exponentially. The immense pressure against them could fade quickly as more studies are done, published and publicized. How high the stock goes is up to management.
My personal guess is within 5 years there will be at least 10 million US e-cig vapers, or 1 out of 10 smokers. In other words, USD1 billion. How much is Dragonite worth? You do the math.
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