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Friday, March 04, 2011 4:54:00 PM
Michaels, who says he is launching with the help of angel investors but is also hoping to finance the venture with purchase orders, is unabashedly excited about the prospects.
"We're rolling it out," he says. "In the next 120 days to six months we'll be everywhere - major retailers, grocery stores, big box, wholesalers. Also mom-and-pops, liquor stores and little restaurants. We're already at gas stations and liquor stores."
Citing the scope of the traditional cigarette market- 15 billion cigarettes daily around the world - Michaels reasons that he will be monstrously successful if he can tap a tiny fraction of it.
"If we get a small percentage of that business, even one quarter of one percent, we'll do over 500 million dollars in sales. That's how big the market is - it's huge."
At this early launch stage, he reports the company already has more than 1,000 orders for their initial offering, a disposable electronic cigarette (the reusable kit will be next). With eight employees in their Temecula headquarters, and more than 50 at their distribution centers, all based in the Inland Empire, Michaels says he's confident USAcig will employ more than 100 people within the next year.
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