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“Crucial Early Retention”

Abbott in Q4 CC: “We’ve released our first game last week in beta. It’s a game called Satisfashion. It’s been released in beta both on Quepasa and on Orkut, and I’m pleased to say that thus far the retention numbers on that game have been very strong.”

Hopefully this includes data for initial users for at least a full week.

Below are a few excerpts from an article from June 29th, 2010 titled “Mixpanel: Social Game Developers Use Tutorials to Get Crucial Early Retention” byTim Trefren, cofounder of real-time analytics company Mixpanel.

(See the whole article for more clarity and the graphs he is referring to.)

http://www.insidesocialgames.com/2010/06/29/mixpanel-social-game-developers/

“Another thing I noticed was a strong trend in retention behavior. There are some remarkable similarities in the *pattern* of visitor retention across games, despite the differences in the actual numbers….”

“See a pattern? At the first point on the x-axis (Week 0-1), we can see that the initial conversion rate ranged from 1.76% on the low end to 62.83% on the high end. The interesting part comes later, though – no matter what the initial conversion rate between weeks 0 and 1, the following weeks convert at close to 80% across all of the games. Basically, this means that once you’ve had a user for at least a week, they have an 80% chance of coming back each following week. This suggests that your initial retention rate is critical, because once you’ve retained users for a week you are likely to keep them for quite a while.”