Brendon, not sure if you glanced over any ideas i had, they are just that, ideas. With that being said, my first idea was about the logo. I love the logo but think there should be a spot for a keyword so each logo will be personalized to the keyword, while leaving the actual logo the same.
I also think GO800 could use a logo button, just like the F and T's used for facebook and twitter. A big G or G8 would work, with the pretty colors (which by the way, I love the orange black).
I think in the future, having the "app" on all new phones rolling out, similar to SMS-Texting feature. So in essence, the "app" would be replaced with a program built in the phone to be used, just as texting is used! I think this would really be huge if this could be accomplished and IF is the keyword here. However, the creators of text messaging got that on phones, I think this could be the ticket to this thing being the biggest thing since texting.