harpola, they are doing a lot to bring the news to a wider audience. It's not as easy as it seems. There are thousands of news releases every day bombarding the media outlets. I think that the correct metaphor is a hotel burglar. He goes down the hallway, trying every door to see if it's open, and most of them are locked. But he keeps trying, because this is what he does to make a living. Eventually he finds an open door.
The time is very close in my opinion that we will find an open door. If it will be bed bugs or anthrax, hospital infections or food contamination, these are topics that will capture attention. None of those are 100% ready for the marketplace, but they're on the brink, and once any one of them crosses the line, doors will open.
While it may be true that certain institutional investors will require sophisticated analyses of potential profitability, I think that many people out there can do enough math to figure out that MZEI is worth a heck of a lot more than .15 a share.