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Monday, February 28, 2011 10:37:29 AM
A generally overlooked part of Youku's business is its video search engine Soku, which returns results from various video providers in China. Piper notes the company obtained a license enabling it to continue developing the beta search engine. Piper believes that if they create a compelling video search product there is significant traffic they could control as Baidu's Video Search product has roughly 73 million unique users and 1 billion queries in December 2010.
Read more: http://www.benzinga.com/analyst-ratings/analyst-color/11/02/890291/piper-jaffray-gives-earnings-preview-on-youku-sees-upside#ixzz1FGhTmktZ
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