Drinks Americas Holdings, Ltd. (DKAM)

[Toxic Avenger]

"If Rheingold sales grow above $1,000,000, a lot more people will be attracted to the stock."
If the company wasn't deep in the red, if there wasn't $11 million in preferred shares outstanding, if there hadn't been massive dilution ...
If wishes were fishes ...

"new money"? What "new money" would want to get behind a huge working capital deficit, huge preferred shareholders and losses every quarter since inception? Aside from a few OTC lotto players, that is.

The consumers that cared about Rheingold are at best near retirement, and and worst, well, not worrying about anything anymore. But it's moot because they don't have the funds needed to produce, market and distribute enough product to get to profitability anyway IMHO. Their best hope would be a larger company coming along and buying the revived brand. Even they, they'd have to pay over $10 million I believe before the common shareholders would see a dime and that just doesn't seem likely.

I'm not arguing that DKAM should shut down. I'm simply saying that buying the shares they need to keep printing to stay in business is not a smart investment strategy, IMHO.