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Wednesday, February 23, 2011 3:01:02 PM
I am hopeful that PK's goal of keeping the company alive through dilution is to grow revenues thereby creating enough private equity interest to bridge the gap between now and breaking even.
The Mexcor deal is worthless in the long term. DKAM is supposed to receive a minimum royalty. The practical situation is that they won't be paid more than Mexcor earns, contract or no contract, and unless DKAM advertises the products they sell, a market will not build.
That's why Rheingold is the only meaningful product in DKAM's portfolio and the only one they should be trying to build. It's also why Rheingold is the only product that can meaningfully effect shareholder value.
PK needs to expedite expanding Rheingold's reach and market penetration, starting with advertising and promotions. He should capitalize on warm weather as soon as it starts, and the natural beer consumption up-tick that goes along with it.
More revenue will lessen the need to sell stock, yet to generate more revenue, Rheingold needs more advertising.
If he has to use stock to pay for products, advertising and services, I prefer that to liquidation. Someone already has my money. At this point, my seeing it to the end has to be with someone else's money, except that which I use to buy Rheingold every week.
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