Anyone who follows VYON and VRED should know it is the the new comapay that will make us rich!
a subsidiary company -- PCX Global LLC, specifically designed to act as an exchange platform for worldwide premium content distribution. The new entity will begin operations in January 2011.
The PCX or "Premium Content eXchange" is a global and proprietary carrier-centric cloud-based service offering, set apart from the world's Internet search engines and aggregators, targeting the global mobile segment's 4 billion plus subscribers.
PCX concentrates on the core value proposition of giving the subscriber control over their content, packaging and delivery. This provides the subscriber with a unique subscriber experience that is easy to use, addresses their personalization needs, delivers relevant content, adds additional layers of recommendations, and interacts with a framework of social networking offerings essential to solutions in today's online market.
This service offering addresses the needs of all ecosystem partners by delivering one horizontal service offering (not just another vertical "app"). It addresses content standards that provide article-level distribution for premium content publishers, a consistent platform for mobile advertisers, an addressable framework for chipset and device manufacturers, a true subscriber controlled application for personalized, relevant global news and information, and a proprietary recurring revenue stream for network operators.
PCX is the first proprietary content exchange platform offered only through the mobile ecosystem for use by all mobile subscribers, as well as participating direct and white-labeled network operators.
"The PCX builds on the technological advancements made here at Viyya and is the natural progression and logical next step in today's 'AppStore' phenomenon," stated John Bay, CEO of Viyya Technologies. "The platform provides a robust recurring revenue stream rather than the current 'one and done' AppStore offerings, is a prototype for new worldwide carrier collaboration and Open Development Initiatives, and better positions us for carrier and publisher strategic partnerships!"
