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Wednesday, February 16, 2011 10:50:58 AM
That required dilution means likely a continuing falling share price.
It appears that Rheingold in the first quarter had a negative gross margin. Even if increasing sales fixes that, gross profits have to be shared with the brewery, distributors (and with increasing outlets and constrained production, they will need more compensation) and retailers.
Then there are overhead expenses, which seem unlikely to decrease in the face of more distribution, launch events, marketing and other costs associated with getting the various brands, particularly Rheingold, into the public consciousness.
I have to vehemently disagree that DKAM "never had this chance". They had more than this chance when they rolled out Trump Vodka, not only with strong early sales, but heavy outside investments and a strong balance sheet. Letting expenses run away then was a catastrophic mistake, IMHO, and caused most of the subsequent problems. Personally, I don't see any way for them to recover at this point.
GLTA.
The only thing necessary for the triumph of evil is for good men to do nothing.
EDMUND BURKE (and others)
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