That's my point. If they worked on the web site like any project I work on, it starts by researching what other companies have done that looks good, what doesn't, what works, and what doesn't work. Don't have anything that's an obvious red flag.
Put as many brain storming ideas together on a list as you can, toss out what you don't want to use, personalize it to your own brand, and improve on what others have done to make it the newest, latest, most current and best you are capable of making it. Just having it isn't enough. Why not do it so it is as good as you can make it?
Go to any competitors' web site and you'll see what I mean. There are a lot they can improve upon ... from the other web sites ... and their own.
As a group here, we could compile a list of "preferred changes" and send it to them, but I'm not going to waste my time. They are pretty evident, like ... the U-Tube videos of the beer being produced ... start the buzz with the very start of the beer and follow it all the way to the consumers in all the different states where the beer is being sold. There's a story unfolding right now that a new person to Rheingold doesn't know ... tell it ... show it. Even as simple as your own posted picture holding the "brand" in front of a store is along those lines. What's in it, and testimonials from customers, distributors and retailers. Visuals tell the story. Get more of them.
As far as a "long" having a beef with the web site, my posts in total are generally pretty much middle of the road, recognizing and acknowledging the negatives with a more major focus on the obvious positive this pink presents to the public. At some point pinks slip away into oblivion, sometimes after never realizing anyones' dreams.
DKAM after a longer than anticipated wait for me, is following through on why I originally bought the stock ... they were going to reintroduce Rheingold. That's a gigantic star in my book since so many pinks fail to deliver on their primary objective.
Too many people bought into the DKAM story years before me. My interest was only peaked by Rheingold, and even then I bought in way too early.
I was following, focused and invested in GCFB and HOOK long before DKAM. Their stories are so much more compelling since they already have happier tales to tell. I also bought into ROX, and that story is just a bore. I was hoping DKAM could follow the same path as the former, though the later would be a major improvement from where we are right now too. Small breweries can get it done!
Now that DKAM's roll-out of Rheingold is happening, I am very pleased to see it expanding into other markets, and being restocked in my home area, the only one I can attest to. You have noted it is happening in Georgia too. Other board members in areas with distribution should post what's happening in their area too.
Expanding distribution and revenues are the only things that can drive this company forward and they have finally set off on the right path. That's exciting. Their story is more compelling now than it was 12 months ago.
Every company has a mathematical breakeven point. DKAM's current fixed expenses are unreasonably too high for that breakeven to be low enough in the near term to break above it. That said, DKAM has sputtered for years, failing every time to gain traction with its products, but now they are finally increasing revenues with a core product in the most popular alcoholic beverage segment with the greatest potential of any product in their entire line.
Debt, dilution, legal problems, and payroll that's not reflective of performance are major negatives every investor should look at.
I am willing to subjugate those problems to the picture unfolding before our eyes ... Rheingold is in major liquor stores in my area that I normally shop in, so I see it all the time, and will be buying a few more cases today.
Without revenues every company dies. DKAM has right now, maybe their last and best chance to make a name for itself and profits. They may sell enough beer to generate enough revenue to become profitable in 12 - 24 months, in spite of all the negatives associated with the people running it.
The more beer they sell, the longer and louder I will applaud them. Quarter over quarter revenue increases with a narrowing gap of loses will attract long term investors and short term traders. Revenues generate buzz and I can hear it. Hopefully the BUZZ gets a lot louder with the June's financials when the second 3 month period can be compared to the first 3 month period of Rheingold's rebirth.
