The Enterprising Investor

[Warchest]

Here is the pick of the month !!!! IBRC




pick of the month !!!! 2/14/2011







Company Overview

iBRANDS CORPORATION is a publicly traded holding company that is vertically and horizontally integrated in the Internet technology industry. The Company trades on the OTCPK under the stock symbol “IBRC”. Our strategy is executed through development of proprietary technologies, development of proprietary brands, and possible acquisitions of companies that have a unique product niche, cash flowing, and provide strong management. Currently, the Company has two operating divisions, those being: (1) iMenu24/7, Inc and (2) i Software, Inc .

iBrands Corporation own two operating subsidiaries, i Software, Inc. and iMenu24/7, Inc., both targeted to providing consumer online ordering and related technologies for the worldwide restaurant industry.

iSoftware, Inc. own all of the proprietary software for the Company. i Software has been organized to provide the Company economies of scale of Internet technology, programmers, web designers and related technical services. i Software’s goal is to minimize overhead expenses and attains to outsource most of its technical requirements. Our state-of-the-art server farm is located in Atlanta and is maintain by ThinLine IT Services,

www.thinlineit.com, with access to unlimited bandwidth.

iMenu24/7 is the brand name for our consumer online ordering targeted to the worldwide restaurant industry. iMenu24/7 also is our marketing company targeting the restaurateur, whether they are a single unit owner or a multi-unit chain. The industry in North America has over 1.1 million restaurants generating $617 Billion in annual revenues comprising of 45.2 billion meals ordered for off-premises (“take out” orders). According to the National Restaurant Association, less than 5% of restaurants in North America currently have online order capabilities. iMenu24/7 has processed over 1.5 million orders for its customers over the past several years.

iMenu24/7 is a highly intuitive software platform that facilitates restaurant consumers ordering their food from their favorite restaurant through the Internet. This innovative software provides the restaurateur quantitative benefits that increase revenues, improves efficiency and increases profitability with a relatively small investment.

Restaurant Online Ordering Market Size & Characteristics
Our market target for iMenu24/7 is restaurant owners and operators whether they are multi-national, Fortune 500 Companies or single, independently-owned restaurateurs. Our scalable technology makes iMenu24/7 affordable to all. Our geographic market target is the world. Our technical capabilities allow the company to market and service its products in the USA and Canada from our Atlanta data center. The North American market consists of some 1.1 million restaurant locations generating approximately $617 Billion annually in sales serving more than 78 Billion meal occasions annually. The National Restaurant Associations quotes that 58% of all restaurant patrons order food for off-premises consumption (take-out). That relates to some 45.2 Billion orders or $357 billion are take-out in the United States.

If one extrapolates a 1% market share as our goal for the North America market, this translates into a potential 452,000,000 orders (transactions) annually and, potentially, 10,000 restaurant customers. There is no assurance regarding the Company’s ability to achieve any projections regarding potential revenue or potential market penetration.
Currently in the United States, only 5% of restaurants have online ordering and most of those restaurants are chain affiliated in the pizza industry, such as Domino’s and Papa John’s.
iMenu24/7 has intuitive language capabilities. Thus, we are able to translate the language software for international use. Our strategy is to grow the company in the international markets through a licensing partnership program with companies or individuals who have expert knowledge and networking in the restaurant industry of their country. As an example, the European market has 27 countries with approximately $480 Billion in annual sales. Using similar consumer trends experienced in the USA, there are some 54.5 billion annual meal occasions in the European market. Assuming our licensing partners achieve a 1% market share goal, then the total transactions per year would be approximately 350,000,000.

The International Market for the Company represents approximately 41 countries consisting of Europe (27), Canada (1), South/Central America (4), Asia Pacific (7) and the Middle East (2).

Emerging markets, such as China and India, offer incredible opportunities for the company.

Share Structure


Market Value1 $317,124 a/o Nov 11, 2010
Shares Outstanding 719,247,234 a/o feb 10,2011
Float 227,913,635 a/o feb 10,2011
Authorized Shares 1,000,000,000 a/o Sep 30, 2010
Par Value 0.0010



Hearing good stuff coming this month around stock forum boards with big players holding makes this our pick for this month !!!!! Remember always do your own research first before buying stocks.