Brilliant Technologies Corp. (fka BLLN)

[grovertdog]

I'd say it's not likely, but given you're talking about Sony, a company that has a sordid recent history of product, distribution, and image miscalculations, nothing can be ruled out. It certainly isn't something that is going to happen soon.

Talking about Music Unlimited, Sony CEO Ephraim says “If we do [get mass take up] then does Sony Music need to provide content to iTunes? Currently we do. We have to provide it to iTunes as that’s the format right now.” And apparently “right now” means for the next few years. He admits that while Apple has cornered this music streaming for the moment, he notes that “publishers are being held ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold.”

If Sony were to actually pull its content from iTunes, it’s difficult to say which company would suffer more. ITunes inarguably needs Sony’s content (which includes the likes of Billy Joel, all Glee titles, and MGMT), but it’s safe to assume that Music Unlimited’s subscription plan and lack of mobile integration isn’t going to gain widespread appeal. In short, it’s a little too late to challenge iTunes at its own game.
http://www.digitaltrends.com/mobile/is-sony-threatening-to-pull-its-music-content-from-itunes/

And we've all heard this one before. First Amazon was going to crush iTunes. Then Walmart. Then streaming services.

Apple/iTunes is the "big dog" now. There is no denying that. But all businesses have cycles-- nothing lasts forever.

And now that AK has Apple in his crosshairs and has 30 spankin' new Dells, they're likely toast.