I believe they play whatever cards they have left in an effort to drive the price lower prior to 10K release. If they are unable to drive it low enough for their short positions to be profitable, they cover and go long (some may do this anyway) to pick up additional profit.
I also believe that as a result of these attacks, more significant DD has been done by many parties resulting in a much better understanding of CCME's business, management, revenue streams, profitability, etc. so that many now realize what a great long term investment we have here. Talk about thoroughly vetting a potential investment....ironically, this would likely not have happened without the hit pieces. IMO.......
-Chuck