China MediaExpress Holdings, Inc. (fka CCME)

[GorillaGorilla]

Also remember in 2008 they didn't have embedded adverts. Introduced embedded adverts August 2009 and did 12.9M revenues. If they had introduced that at the start of the year it would have netted them 31M.

Pretending that they did have embedded at the start of the year that would be an additional 31M revenue. The costs are trivial $1.5M in 2009 which pro-rata is $3.6M. So that's $27.4M flowing to the bottom line that would have come from a completely new stream which would use exactly the same equipment.

That compares to $26.4 net income in 2008 - so in 2010 the embedded advertising will result in a 100% increase over the net income of 2008 by itself.

If this guy would have allowed for embedded and Airport revenues I would have had more respect. Either he didn't know or he hid it - either way he's not giving CCME an even break.

rich