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Re: cleezdeez post# 72430

Thursday, 02/10/2011 2:44:39 PM

Thursday, February 10, 2011 2:44:39 PM

Post# of 94785
economist short but sweet. I think they call it earnings. any news on a better PR firm for ccme?

"In several experiments, Mr Rucker and Mr Dubois planted rumours among undergraduates. They found that with each repetition, scepticism diminished. The rumours themselves did not change; only the likelihood that the students would believe them. These findings were published in a report called “The Failure to Transmit Certainty”.

Instead of denying false rumours, a company should put out a stream of positive messages about itself, reckon Mr Rucker and Mr Dubois. This deprives myths of oxygen and also nudges people to doubt nasty things they may hear about the company in question. "

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