Not knowing the ad business itself, I can't speak for it. However, I would imagine this to be true in nearly any supply chain. I work in distribution of building supplies, and anytime an independent rep agency, or manufacturer decides to skip the local distributors and go direct to my customers on a grand scale, they get immediately black balled. I have only been in this industry for 5 years and I have seen several companies shrivel and lose multiple customers because of this decision.. It is certainly something that CME has to consider fully before getting too aggressive with the direct advertising.. As long as they aren't going directly after the the companies that source ad time from the agencies they sell ad time to, it won't cause conflict. However, if they are targeting the very brands that are already buying ad time from them, but through these agencies, that could possibly fester into a major backlash from the ad agencies..
If it don't make dollaz, it don't make sense. -DJ Quik
