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Tuesday, 02/08/2011 2:42:45 PM

Tuesday, February 08, 2011 2:42:45 PM

Post# of 640576
NEON Neonode to Launch Its New Ultra Low Power, alwaysON(TM), zForce(R) Optical Touch for Reflective Displays at Mobile World Congress

STOCKHOLM, Feb 08, 2011 (BUSINESS WIRE) -- Neonode, Inc. (NEON.OB), the Swedish optical touchscreen technology Company, today announced that it will attend the Mobile World Congress and will be demonstrating its new low cost / high performance touch solution for reflective displays. zForce(R) alwaysON(TM) supports various operating systems such as Android and includes advanced power management functions for ultra low power (always on touch) mobile devices. Neonode is targeting the high volume mobile phone segment where the cost is the most important feature. With Neonode's new touch, OEM's can replace the feature phone keypad with a touch screen at the same or at a lower cost; addressing the need for mass market touch enabled devices.

Neonode's patented touch screen technology, zForce(R), supports high resolution pen writing in combination with finger navigation including gestures, multi-touch, sweeps and much more. Unlike resistive and capacitive touch screens, zForce(R) touch screens have no overlay on top of the display window and provide a 100% clear viewing experience which is free from reflection and parallax effects . Neonode's touch solution for portable devices is many times more cost effective than any other high performance touch solution in the market today. It is the only viable touch screen solution that will operate on the new revolutionary reflective display panels that will offer a paper-like reading experience in almost any ambient lighting condition while greatly reducing power consumption.

Neonode will be at booth 2E12 at the Mobile World Congress which will take place from February 14-17, 2011 in Barcelona, Spain.

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