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Aqua Vie's Marketing Campaign to Lay the Foundation

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oldblue   Monday, 11/25/02 08:43:23 AM
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Aqua Vie's Marketing Campaign to Lay the Foundation for Key

Product Introductions

Business Editors

KETCHUM, Idaho--(BUSINESS WIRE)--Nov. 25, 2002--Aqua Vie Beverage Corp. (OTCBB:AQVB) announced that the company is working with RalstonGroup (Bend, Ore.), an advertising/public relations agency, to launch grassroots marketing campaigns in several Aqua Vie test markets in the Western United States, beginning during the holiday season of 2002.

"Aqua Vie and its distributors see great potential for an all-natural water beverage that can go head to head with major manufacturers based on its preservative-free formula," said Thomas Gillespie, president and chief executive officer. "This campaign will lay the foundation for key product introductions during 2003," he said. Introduction of PurePlay(TM), Aqua Vie's line of children's Hydrators(TM) is slated for the second calendar quarter of 2003.

Aqua Vie Beverage Corp. develops and markets all-natural, lightly flavored, still (noncarbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corp., visit the company's Web site at www.aquavie.com.

NOTE: Statements contained in this news release not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, without limitation, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and periodic filings with the Securities and Exchange Commission.

--30--KK/se*

CONTACT: Aqua Vie Beverage Corporation

Thomas Gillespie, 208/622-7792

www.aquavie.com

or

Jordan Richard Assoc.

Madeleine Franco, 801/463-0305

ir@jordanrichard.com

KEYWORD: IDAHO OREGON

INDUSTRY KEYWORD: ADVERTISING/MARKETING FOODS/BEVERAGES RETAIL SUPERMARKETS MARKETING AGREEMENTS PRODUCT

SOURCE: Aqua Vie Beverage Corporation

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-0- Nov/25/2002 11:01 GMT 



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