NeoMedia Technologies, Inc (NEOM)

[diamondtech]

Thanks Roadog, I look forward too it...

Just recently Forrester predicted that in 2011 marketers will take the training wheels off mobile programs and start investing in cohesive mobile marketing strategies – setting the stage for the convergence of mobile and place based media. With the stage set, what technologies should marketers and brands deploy to bridge place based media with the mobile phone? Today there are 7 critical mobile platforms and each serve their own underlying function. Let us now take a look at each and evaluate their pros and cons as well as how they should be implemented with place based media:


#6. Quick Response (QR) Codes – RICH CONTENT THROUGH “FUN” AND RECOGNIZABLE MEDIUM

Pros:

Can link consumers to all types of rich media
Beginning to gain major awareness from consumers
Easy to deploy and implement across large OOH network
Cons:

Requires a smartphone with camera and special reader
Need to be in close vicinity / line-of-sight of QR Code
Optimal Usage with Place Based Media:

Works great for campaigns looking to drive downloads of mobile application
Ideal for campaigns that need to be implemented quickly and at low cost
Great for campaigns looking to drive traffic to a specific mobile webpage

http://www.mobilemarketingwatch.com/the-importance-of-bridging-placed-based-media-mobile-phones-and-7-ways-to-do-it-12876/