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GRNE NEWS Landis Lifestyle Salon Revenues Top $645,000 for 4th Quarter 2010, Up 25% Over Comparable Period in 2009

Green Endeavors Ltd (USOTC:GRNE)
Intraday Stock Chart
Today : Tuesday 8 February 2011
Landis Lifestyle Salon Revenues Top $645,000 for 4th Quarter 2010, Up 25% Over Comparable Period in 2009
PR Newswire

SALT LAKE CITY, Feb. 7, 2011

SALT LAKE CITY, Feb. 7, 2011 /PRNewswire/ -- Nexia Holdings, Inc. (Pink Sheets: NXHD) the parent company of Green Endeavors, Inc. (OTCQB: GRNE), is proud to announce that revenues are up substantially in the fourth quarter of 2010 compared to the same period in 2009.

(Logo: http://photos.prnewswire.com/prnh/20090206/NE67358LOGO )

Richard Surber, CEO of Nexia Holdings, Inc. noted, "My team is on track so far in 2011 to outpace 2010 revenues by a substantial margin. We have a number of promotional events on the horizon. Our training efforts of new staff members are beginning to pay dividends in the form of enhanced guest experiences which is translating into higher sales. Our newest location is also receiving some local press. I encourage everyone to check out In Utah which features an article on our salons and yours truly."

Combined net sales for both locations were $645,602 and gift card sales of $14,381 (which are not included as revenue until redeemed) for fourth quarter 2010, compared to net sales of $518,176 and gift card sales of $8,436 for the comparable period in 2009. The $127,426 increase represents a 25% climb over the comparable period in 2009.

Mr. Surber continued, "Sales at our flagship location were $498,862 for fourth quarter 2010, compared to $471,804 for the comparable period in 2009. The $27,058 increase represents a 6% increase, even though a good portion of our staff moved over to the new location. Some of the details show double digit gains for service, product, and gift card sales this Holiday season over 2009."

Mr. Surber elaborated further, "Our newest Landis Lifestyle Salon location generated $146,740 in net sales for the fourth quarter 2010 plus gift card sales of $5,108. Our newest location outpaced sales from our former Bountiful location by over 223% for the comparable period in 2009. I will reiterate that the newest location is only staffed up to 1/3 of its potential. So, we have a lot of room for growth in the coming years. We are on track to hit our revenues goals for the newest location."

About Nexia Holdings, Inc.

Nexia Holdings, Inc. (Pink Sheets: NXHD), headquartered in Salt Lake City, Utah, is a diversified holdings company with operations in entertainment, health & beauty, and real estate. Nexia owns a majority interest in Green Endeavors, Inc. (OTCQB: GRNE), www.green-endeavors.com, which operates Landis Salons, Inc. and Landis Salons II, Inc., www.landissalons.com, hair salons built around the world-class AVEDA™ product line. Through its newly acquired entertainment division, Revel Entertainment, Inc., Nexia has plans to acquire the rights to several independent films. For more information, visit www.nexiaholdings.com.

Nexia strongly encourages the public to read the above information in conjunction with its reports filed at www.pinksheets.com. Nexia will require a significant influx of capital in order to effectively execute upon its various operational plans. The actual results that Nexia may achieve could differ materially from any forward-looking statements due to such risks and uncertainties. Investors should not invest more than they can afford to lose in penny stocks.

FOR MORE INFORMATION, CONTACT:

Richard Surber, President

Nexia Holdings, Inc.

801-575-8073 x 106

[e-mail]



SOURCE Nexia