Walzy, the guys who post negative stuff are not lying about it. That info is also in front of everyone's eyes. I'm just not fixated on what REALLY went wrong in the past. I don't have a choice either, do I?
Once Rheingold came out in my local stores in Sept 2010, I was a happy shareholder, trying to recoup my "unrealized lost investment" by saving about $20 on every case of beer I bought. I've been buying Rheingold since then instead of my preferred heavier and hoppier beers.
I need to buy quite a few more cases to reach my goal, but before I know it, I will be able to smile and say "my shares are free". That's my investment philosophy with DKAM right now, and I say it with a grin on my face.
You bring up a very interesting point about trying to build the Rheingold brand to sell. It's reasonable, but I wouldn't buy DKAM based on that; it's really a wing and a prayer.
Another company I bought a few years ago whose ticker is HOOK actually falls into the category more along the lines of what you are thinking and is not pie in the sky. The investment philosophy is leave management alone to do their thing; control distribution.
I bought the stock because I liked the beer, insider buying was going on, and the following info.
Holder Name Shs Held $ Market Value %Out Fully Diluted Shs Rpt Date
Anheuser-Busch Companies Inc 6,069,047 40,359,164 32.3 6,069,047 12-03-10
There has to be a compelling reason for a big company to do it. I think DKAM has a long way to go before they can present a good enough reason for anyone to think of doing it, but DKAM is hooked up with the same distribution network, so anything is possible. I just don't think it's on the horizon. Rheingold is PK's golden ring. The other stuff is pretty meaningless. Why sell the good to keep the bad? That's the part of the business that turned everyone off.
It's happy hour, go pop open a Rheingold.
