China MediaExpress Holdings, Inc. (fka CCME)

[sfitz]

"What I cannot understand, however, is how this B2C website is connected to CCME's core business of operating mobile television advertising networks on passenger buses travelling on highways in the People's Republic of China. According to CCME's financial statements, that core business is absolutely on fire, why are they venturing into something like SWITOW? It just does not pass the smell test."

I tried to post this comment but for some reason kept triggering a spam filter.


How is SWITOW related to the Bus Advertising business?

1) A way to leverage/upsell ridership of 1.2B annually. I guess you've never heard of SkyMall?

2) Deepen relationships with advertisers while differentiating yourself from other platforms.

3) Increasing returns for shareholders by investing just a small portion of their serious cashflow in a complementary business (rather than acquiring money-losing and low margin business like FMCN and others have done)

Not sure what's wrong with your sniffer - you might want to get it checked out.