A "MODIFIED-RISK" LABEL APPROVAL COULD CHANGE THE DIRECTION OF THE GROWING SMOKELESS TOBACCO INDUSTRY.
PROVIDED THAT THE NEW FAMILY SMOKING PREVENTION AND TOBACCO CONTROL ACT (TCA) ENTRUSTS THE FDA WITH REGULATORY CONTROL OVER TOBACCO,
IT APPEARS THE FDA IS ATTEMPTING TO RESTRICT THE MARKETING STRATEGIES COMPETITORS EMPLOY IN THE MARKET,
IT SEEMS THE FDA WANTS USERS TO DISCRIMINATE AMONGST TOBACCO PRODUCTS PRIMARILY BASED ON LABELS, WHICH WOULD CONTAIN INFORMATION REGARDING TOXICITY.
WHY WOULD THE FDA PIONEER THE BRAND NEW "MODIFIED-RISK" LABEL WITH STAR SCIENTIFIC?
1) BECAUSE STAR SCIENTIFIC HAS DEMONSTRATED RESPONSIBLE MARKETING OF SMOKELESS TOBACCO PRODUCTS IN THE PAST.
2) BECAUSE STAR SCIENTIFIC'S EQUIVALENT NON-MODIFIED PRODUCTS ARE ALREADY IN THE MARKET.
3) BECAUSE STAR SCIENTIFIC HAS DEMONSTRATED LEADERSHIP IN PIONEERING SAFETY IN THE SMOKELESS TOBACCO INDUSTRY.
THE WAY I SEE IT, THE FDA NEEDS STAR SCIENTIFIC AS MUCH AS STAR SCIENTIFIC NEEDS THE FDA. THIS WOULD SERVE AS A PLATFORM FOR LAUNCHING AN INITIAL SAFETY CAMPAIGN IN THIS INDUSTRY, PROVIDED THE OTHER BIG COMPETITORS ARE NOT AS INTERESTED IN PIONEERING CHANGES.
THE BIG COMPETITORS WILL JUMP ON BOARD DOWN THE LINE WHEN THEY START TO LOOSE MARKET SHARE BECAUSE CONSUMERS PREFER THE SAFE ALTERNATIVE.
ALL IMO. PLEASE CONDUCT YOU OWN DD PRIOR TO INVESTING. HIS DUDENESS
