e.Digital Corporation (fka EDIG)

[MaryinRed]

Editorial... WE ARE the NEWS!!
the value of this kind of PR vs an advertisement.

Understand the credibility difference?

and with a star holding it...???

"Public Relations Vs. Advertising
It is time to set the record straight: PR is not advertising! Public relations or PR involves managing your reputation, image and visibility between your company and your target audience. Advertising utilizes commercials, magazine ads, billboards, bumper stickers, etc. to get the message across. One pays to place specific messages before an audience, while public relations uses activities to compel other people to speak your message for you. The third-party credibility created through PR is widely considered the most effective way to manage your image."

"Publicity

Cost-Effective
A great story can snowball. Editors may be failing over themselves to cover your company or products. Imagine getting statewide, nationwide or even international exposure, absolutely free.

You're the Story
Generally readers buy newspapers to read the news. They buy magazines to read the articles. If you're featured, they will read about you.

Strong Credibility
Readers trust independent authority figures including reviewers, columnists, journalists and broadcasters. An article about your business has far more credibility than an advertisement ever could have. "

http://www.trakwareinc.com/measuring_media_coverage.pdf

http://209.204.197.52/publicns/report/wr9903.htm

Who Says Money Isn’t Everything?
Press Release Distributions Options
P
ublicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility. Many industries have innovative up-start companies that are relatively unknown. For these new companies to gain an edge over their competition, it is vital that they build credibility through publicity.

PR VS Advertising – PR Builds Credibility and Wins Hands Down!
Advertising controls the message while PR does not, and because of this, PR creates credibility. Many times readers see an ad and they know that what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters. Without a doubt, it is these same authorities that are directly influenced by good public relations and specifically, a well-written press release.

Press Releases Can Go the Distance