Thats a good question stuhy. Let take a look at the pr and i'll give you my thoughts.
BRAVADA to Make a Major Announcement February 9, 2011 Regarding Its Business, 2011 Expansion & its Women's Activewear, Gym We...
Bravada Intl Ltd (USOTC:BRAV)
Historical Stock Chart
1 Month : January 2011 to February 2011
BRAVADA International Ltd. (www.BravadaLtd.com) (Pink Sheets:BRAV) announced today it will make a major announcement on February 9, 2011 regarding its business, 2011 expansion and its women’s activewear, gym wear and sport fashion. BRAVADA regards this as the single most significant development in its business and expects it to have a defining impact on BRAVADA’s business and brand expansion including its BRAVADA Women’s Athletica retail stores, its online ecommerce web-store BravadaWomen.com and more.
The women’s activewear, fitness apparel and fashion activewear idiom has been one which has continued to grow even in the recent economic contraction. The BRAVADA women’s sport fashion brand is a culture of “getting excited about being who we are”, feeling sassy and sexy and living healthy and living happy. With this announcement, BRAVADA anticipates to grow and extend its brand and culture into a leading national brand with a national presence in all major geographies.
BRAVADA’s women’s activewear, gym wear and sport fashion apparel can be viewed at www.BravadaWomen.com.
Now having read over the pr again, I'll highlight some key phases.
BRAV) announced today it will make a major announcement on February 9, 2011
OK...well this is pretty telling. The announcement will be made 2/9
regarding its business, 2011 expansion and its women’s activewear, gym wear and sport fashion.
Now this is what is interesting and could mean or relate to multiple events.
Right now the business is retail, both brick and mortor aswell as ecommerce. 2011 expansion: If there is an upcoming change to that model or more a upcoming addition in the everyday fuctions of the business. I would think that its something that has been perviously mentioned, eather in a PR or in one of our quarterly CCs. This statement may have referance too wholeselling or franchising and suggests that the company also intends to open future stores. I cant think of what else it maybe and all have been previously mentioned.
BRAVADA regards this as the single most significant development in its business and expects it to have a defining impact
The no thing i think Bravada is missing out on is a branded clothing line. Bravada has again tremendous attention and awareness over the last year. But has yet to have its own brand of clothing. What kind of leggings are those? BraVada!
If you look further down in the PR, it makes mention of Lululemon and Lucy.
Brands such as Lululemon and Lucy have continued to grow and thrive in recent years.
Both of which have their own branded products and for Bravada tobe able to take full advantage of the name recognition it has gained, this is a top priority..imo.
DEFINING IMPACT on BRAVADA’s business and brand expansion including its BRAVADA Women’s Athletica retail stores, its online ecommerce web-store BravadaWomen.com and more.
Over the last year Bravada has expanded it products, clothing lines and has included such items as swim suits, Jeggings, leggings and a line of cotton bended workout wear. I expect the product selection to increase with items such as gym bags, towels, yoga mats, ect.... I dont know forsure but expect that one day Bravada will have these products branded like its compeditors. IMO this is vital. I do believe there will be more Bravada Women's Athletica stores coming. However, i think that the women's athletica will be dropped as Bravada has gained the recognition and the name Bravada is defining the products in which it sells. I also think just like Bravada has created the website "Only Leggings" it will create furture websites dedicated to a specific line of appeal or fitness equipment.
The women’s activewear, fitness apparel and fashion activewear idiom has been one which has continued to grow even in the recent economic contraction.
This is a hugh nitche market and with the recent awareness through such shows as "The Biggest Loser" and "Heavy" this nitche will only grow expodentailly.
The BRAVADA women’s sport fashion brand is a culture of “getting excited about being who we are”, feeling sassy and sexy and living healthy and living happy.
Bravada has focused its attention toward women and women want to look good and feel good. Get excited about being you. Women are the most selfconcious and critcal to themselfs. If they look and feel good, its easy to get excited. Thats great for Bravada and for overall health of the women wearing the the clothes.
I hope this helps you out a little. When it comes right down to it, I HAVE NO IDEA.....LOL
GLTYA.....GO BRAV!
