table 1: Fastest Growing Web Brands*, July 2006 (U.S., Home and Work)
Source: Nielsen//NetRatings, August 2006
* Fastest growing Web brands among those with a minimum unique audience of 750,000 in July 2005 Among the top 10 Web brands overall, MySpace was the No. 1 fastest growing, increasing 183 percent, from 16.2 million unique visitors in July 2005 to 46.0 million in July 2006 (see Table 2). Google ranked No. 2, growing 23 percent, from a unique audience of 76.2 million to 94.0 million. eBay rounded out the top three, increasing 13 percent, from 51.1 million to 57.8 million unique visitors. “MySpace is in a nearly unique position, because of its large audience base and its continued triple-digit growth,” said Gibs. “Only other popular user-generated content sites, such as YouTube, can rival it.”
DSTI/ICCP/IE(2006)7/FINAL
SUMMARY
DEFINING AND MEASURING THE PARTICIPATIVE WEB AND USER-CREATED CONTENT
Definition
The use of the Internet is characterised by increased participation and interaction of Internet users who use it to communicate and express themselves. The most prominent concept to describe this evolution which uses the Internetís inherent capabilities more extensively is called ìparticipative webî. It represents an Internet increasingly influenced by intelligent web services based on new technologies empowering the user to be an increasing contributor to developing, rating, collaborating and distributing Internet content Three central characteristics are proposed. UCC, however, is hard to define and based on criteria which are likely to evolve in time. As such these
characteristics lay the ground only for identifying a possible spectrum of UCC.
http://www.oecd.org/dataoecd/57/14/38393115.pdf
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